Repurposing Your Content: How to Make Your Content Work Harder for You
Creating fresh, new content all the time can be time-consuming and draining. But what if I told you there was a way to save time and breathe new life into old content? That’s where content repurposing comes in. And it doesn’t just apply to digital content – you can repurpose physical materials too.
In this blog post, I’ll discuss the power of content repurposing and share some tips and tricks to help you make the most of your content.
Why Repurpose Your Content?
Not only does content repurposing save you time, but it also helps to extend the lifetime of your content on social media. Each social media platform has a different lifespan for posts. A TikTok video lasts just a few minutes, while a Twitter post lasts around 15-18 minutes. On Facebook, your post has a lifespan of about 6 hours, while on LinkedIn, it’s 24 hours. An Instagram post lasts for about 48 hours, and a YouTube video has a lifespan of around 20 days. But don’t let that discourage you – even if your post doesn’t get much engagement initially, it can take off months later.
The Key to Successful Content Repurposing: Have a HERO PIECE
The key to successful content repurposing is having a hero piece. What’s a hero piece? It’s a high-quality, comprehensive piece of content that covers a particular topic. This piece serves as the foundation for all the other pieces that you create. It can be a blog post, podcast episode, or even a video. Whatever your hero piece may be, use it as the starting point for all your other content pieces.
How to Repurpose Your Content
One fun example of content repurposing is turning a podcast episode into a YouTube video. Maybe you recorded a podcast episode about the best practices for creating a morning routine. You can take the audio from that episode, add some visual elements, and turn it into a video that you can post on YouTube. This not only gives your existing audience a new way to consume your content, but it also helps you reach new people who prefer video content.
But why stop there? You can also repurpose old business cards into custom notepads. Simply glue the backs of several cards together and voila! You have a brand new notepad for your desk.
And let’s not forget about digital content. You can take an old blog post and turn it into an infographic. Maybe you wrote a post a few months ago about the benefits of using Instagram for your business. You can take that post, pull out the most important points, and turn them into an eye-catching infographic. Infographics are a great way to grab attention on social media and share valuable information in a visually appealing way.
Make it Easier with Hacks and Tools
Coming up with new ideas for content can be challenging. That’s where tools like CHAT GPT and BuzzSumo come in handy. CHAT GPT is an AI-powered language model that can generate text and answer questions. You can use it to generate ideas for new content pieces or help you write copy for your social media posts. And BuzzSumo is a great tool for finding popular content in your industry. You can see what’s already performing well and use that as inspiration for your own content.
And if you’re really feeling stuck, why not try outsourcing some of the work? There are plenty of freelancers and agencies out there that specialize in content creation and repurposing. You can work with them to create new pieces based on your existing content, without having to do all the work yourself.