The Conversational Elevator Pitch: Because no one ever purchased anything in an Elevator.
Ever found yourself in a situation where someone asks, “So, what do you do?” and you freeze like a deer in headlights? Or maybe you’ve got your pitch down, but it sounds as robotic as a telemarketer reading from a script. Yawn! Well, it’s time to shake things up and add a little sparkle to your spiel. Let’s talk about the Conversational Elevator Pitch!
What’s an Elevator Pitch, Anyway?
First things first, what is an elevator pitch? Imagine you’re in an elevator with the CEO of your dream company, or perhaps a potential client. You’ve got approximately 30 seconds to make an impression before they reach their floor. An elevator pitch is your quick, persuasive speech that sparks interest in what you do. It’s your golden ticket to a follow-up conversation and, fingers crossed, a future collaboration.
The Conversational Twist
Now, let’s add a conversational twist to the traditional elevator pitch. Instead of launching into a monologue about your life story or business, you start with a question. Yep, you heard me right—a question!
Here’s how it goes:
Them: “What do you do?”
You: “You know how many women struggle to make their businesses visible online?”
You: “Well, I help female entrepreneurs skyrocket their digital presence by offering personalised marketing coaching.”
See what happened there? You’ve not only told them what you do but also engaged them in a mini-dialogue. It’s like a tango, but with words!
Why It’s More Effective
1. It’s Relatable
By starting with a question about a problem you solve, you’re immediately making your pitch relatable. You’re not just talking at someone; you’re talking with them. It’s effectively saying, “Hey, I see you, I understand your challenges, and guess what? I have a solution!”
2. It’s Engaging
Questions demand answers. When you pose a question, you’re inviting the other person to participate. It’s a two-way street, and that makes your pitch far more engaging than a one-sided spiel.
3. It’s Memorable
Let’s be real, we meet so many people and hear so many pitches that they often blur into one big, indistinct blob. A conversational elevator pitch stands out. It’s like wearing a bold red lip in a sea of nudes—you’re bound to be remembered!
4. It’s Empowering
And let’s not forget, this approach is incredibly empowering for us women. We’re not just stating facts; we’re driving a conversation. We’re leading with authority and confidence, and that, my friends, is a win!
So, the next time someone asks, “What do you do?”, ditch the script and go conversational. Engage, relate, and most importantly, empower yourself and the person you’re speaking to. Elevator pitches are no longer just about going up; they’re about leveling up.
There you have it! Your guide to mastering the Conversational Elevator Pitch. Ready to elevate your game? Let’s do this, queens! ????